A top-level domain such as a dot brand, creates an online space for your brand by putting its name to the right of the dot, like creative.sky.
With applications for ICANN’s new gTLD programme now open until 12th August 2026, for a limited period you have the exciting opportunity to secure your new top-level domain.
This is the first opportunity since 2012 when ICANN opened the first round of the gTLD programme allowing you to secure a new generic top-level domain. Alongside dot brand domains, ICANN allocated:
- Geographic TLDs aimed at serving different regions, e.g. .london, .tokyo and .wales
- Community TLDs catering for different professions, e.g. .pharmacy, .jobs and .ieee
- Other generic TLDs include dictionary words that are suitable for international audiences, these usually have intended uses such as .pay, .hot or .bot
Discover more about the application process and the new gTLD programme in the applicant guidebook published by ICANN.
With experience running one of the largest country code registries and successfully delegating and managing multiple TLDs on our secure infrastructure, we have the expertise to help you to launch your new TLD.
For enterprise organisations, the opportunity is your dot brand. Watch the video to explore the possibilities of dot brand domains and how they can enhance your online presence, protect your brand, and transform your customer experience.
Why Dot Brand?
Heightened security
Dot brands are only available to approved applicants – customers can browse with confidence in your authenticity, knowing only your brand can register a dot brand domain.
Enhanced customer experiences
With a level of analytics only available to registry operators, you can optimise the user experience and personalise customer journeys.
Maximised Flexibility
Create as many domains as you like, without additional registration fees or domain name unavailability. This is ideal for short-term campaign pages or for distinguishing different areas of your business.
Application Process
How to get your dot brand or new open generic TLD
Unlike traditional domain names, you need to apply for a new dot brand or open generic TLD and have it approved by ICANN before it can be allocated.
Here’s how the process works:
- Work with us or choose a partner to help you prepare your application (or ask us to suggest one).
- As a pre-approved Registry Services Provider, we’ll ensure you have the support you need to apply for your chosen TLD.
- ICANN will evaluate your application from initial application through to potential delegation.
- Once your application is approved, we’ll set the technical configuration and onboard your TLD onto our infrastructure before delegating it to the root zone.
- We’ll support you with industry-leading technical expertise and customer service, so the launch of your new TLD and its ongoing management runs smoothly and securely.
Process liable to change at ICANN’s discretion.
Discover Dragon
By partnering with us, you’ll have access to our innovative, intuitive self-serve registry management platform to manage your TLDs.
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For more information, submit your details below, contact us on +44 (0) 330 236 9478 or email registryservices@nominet.uk