A dot brand domain is a type of generic TLD that enables you to put your brand name to the right of the dot in a domain name, like creative.sky.
ICANN launched the unique opportunity to apply for a dot brand domain in 2012, when it opened the first application round to secure a new generic TLD.
ICANN also allocated a range of new gTLD types:
- Geographic gTLDs aimed at serving different regions, e.g. .london, .tokyo and .wales
- Professional gTLDs catering for different professions, e.g. .pharmacy, .jobs and .realtor
For enterprise organisations, the big story is dot brands.
As one of the largest domain name registries, we’ve supported some of the world’s biggest brands in securing, launching and running their dot brand domain.
ICANN expects to open the next application round in the second quarter of 2026, giving you the opportunity to apply for your dot brand domain for the first time in over 10 years.
With experience running one of the largest country code registries and proven success in setting up and managing multiple TLDs on our secure infrastructure, we have the expertise to support you through the process.
Find out how Nominet can support your dot brand or new gTLD application.
Why Dot Brand?
Heightened security
Dot brands are only available to approved applicants – customers can browse with confidence in your authenticity, knowing only your brand can register a dot brand domain.
Enhanced customer experiences
With a level of analytics only available to registry operators, you can optimise the user experience and personalise customer journeys.
Maximised Flexibility
Create as many domains as you like, without additional registration fees or domain name unavailability. This is ideal for short-term campaign pages or for distinguishing different areas of your business.
Application Process
How to get your dot brand or new open generic TLD
Unlike traditional domain names, you need to apply for a new dot brand or open generic TLD and have it approved by ICANN before it can be allocated.
Here’s how the process works:
- Choose a partner to help you prepare your application, or ask us to suggest one.
- As a pre-approved Registry Services Provider, we’ll work with your partner to apply for your chosen TLD once the application window opens.
- ICANN will consider your application.
- Once your application is approved, we’ll set the technical configuration of your new TLD and onboard your TLD onto our infrastructure.
- We’ll support you with industry-leading technical expertise and customer service, so the delegation of your new TLD and its ongoing management runs smoothly and securely.
Process liable to change at ICANN’s discretion.
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By partnering with us, you’ll have access to our innovative, intuitive self-serve registry management platform to manage your TLDs.
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For more information, submit your details below, contact us on +44 (0) 330 236 9478 or email registryservices@nominet.uk