A generic top-level domain (gTLD), such as a dot brand, creates an online space for your brand by putting its name to the right of the dot, like creative.sky.
In 2012 ICANN opened the first round of the new gTLD programme allowing you to secure a new generic top-level domain (TLD). Alongside dot brand domains, ICANN allocated:
- Geographic gTLDs aimed at serving different regions, e.g. .london, .tokyo and .wales
- Professional gTLDs catering for different professions, e.g. .pharmacy, .jobs and .realtor
With ICANN expecting to open the new generic top-level submission period no later than the 30 April 2026 for 105 days until 12 August 2026, the next opportunity for you to apply and secure your new generic or dot brand domain is fast approaching.
With experience running one of the largest country code registries and successfully setting up and managing multiple TLDs on our secure infrastructure, we have the expertise to launch your new TLD.
Discover the latest about the New gTLD Programme in the applicant guidebook published by ICANN.
Get in touch to see how Nominet can support your TLD application.
For enterprise organisations as we go into the new generic top-level programme in 2026 is dot brands.
As one of the largest domain name registries, we support some of the world’s biggest brands in securing, launching and running their top-level domains.
Why Dot Brand?
Heightened security
Dot brands are only available to approved applicants – customers can browse with confidence in your authenticity, knowing only your brand can register a dot brand domain.
Enhanced customer experiences
With a level of analytics only available to registry operators, you can optimise the user experience and personalise customer journeys.
Maximised Flexibility
Create as many domains as you like, without additional registration fees or domain name unavailability. This is ideal for short-term campaign pages or for distinguishing different areas of your business.
Application Process
How to get your dot brand or new open generic TLD
Unlike traditional domain names, you need to apply for a new dot brand or open generic TLD and have it approved by ICANN before it can be allocated.
Here’s how the process works:
- Choose a partner to help you prepare your application, or ask us to suggest one.
- As a pre-approved Registry Services Provider, we’ll work with your partner to apply for your chosen TLD once the application window opens.
- ICANN will consider your application.
- Once your application is approved, we’ll set the technical configuration of your new TLD and onboard your TLD onto our infrastructure.
- We’ll support you with industry-leading technical expertise and customer service, so the delegation of your new TLD and its ongoing management runs smoothly and securely.
Process liable to change at ICANN’s discretion.
Discover Dragon
By partnering with us, you’ll have access to our innovative, intuitive self-serve registry management platform to manage your TLDs.
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For more information, submit your details below, contact us on +44 (0) 330 236 9478 or email registryservices@nominet.uk