Over half of Brits now more likely to buy from a UK website
08/04/25 – President Trump’s “Liberation Day” tariffs have boosted pride in British goods and surge in buying British here in the UK.
According to a survey of 2000 Brits carried out for Nominet, the company that runs the .UK web domain, just under half of those surveyed said that the introduction of tariffs by the US on UK goods would make them more likely to buy British.
The survey, also saw 64% of Brits agreeing they felt a growing sense of pride in buying British goods following Liberation Day, with 23% still undecided.
Of those surveyed, 54% said a UK web address (ending in .co.uk or .UK) would help influence their choice from where they shopped online.
As a result of Liberation Day – the .UK web domain has seen its highest week of online search interest in more than a year on Google.
“Since Liberation Day we’ve seen a Trump bump of our own in online searches to see whether .UK web addresses are still available. It looks like a growing number of businesses and individuals are considering .UK and joining the 10m + domains already registered.”
– David Carroll, Chief Customer Officer at Nominet
ENDS
About Nominet
We’re proud to operate the UK’s national domain name registry for the millions of individuals and businesses who rely on it every single day.
A public benefit company, we run .UK for the greater good, and work with our members to help bring the benefits of the internet to all.
The Domain Name System (DNS) is an essential part of the internet’s infrastructure, and we help to run the DNS that supports government services, including the NHS.
As a trusted registry service provider, we help some of the world’s biggest brands have their own home online.
For more information – please visit Nominet.UK
Editor’s Notes
Nominet surveyed a nationally representative audience of 2000 adults on Monday, 7th April and asked them 3 questions:
- Will the introduction of tariffs by the US on UK goods make you more likely to buy British?
- Do you feel a stronger sense of pride in buying British goods now that US tariffs are in place?
- Does a co.uk web address influence from where you buy online?